LuLu Wow

Web design & SEO Marketing for Women

Information

Web tools for Women

Do you need a web site?

A web site can be a very comprehensive and effective marketing tool. It allows you the potential to reach a broad world wide audience and gives you the opportunity to focus directly on the market you choose. Quick easy communications, international sales, and unlike other types of marketing, print, television or radio, a well executed website offers the widest range of possibilities in the most economical way. The fact that your information can be updated instantly, have multiple depths of media for your viewers and that it is all accessible world wide with a click of a mouse makes having your image - product - service online an absolute must. A well executed and marketed web site is critical in the business world today.

How to select your web designer?

Selecting your web designer will take some thought, direction, information and work.. with an enormous amount of web design company choices, finding the perfect fit for your image is extremely important. This is a collaborative effort and it will take team work to be successful. A good web site designer will ask a lot of questions.. they will want to really get inside your head, your vision, your reasons and your style.There is a huge difference between a good website and a good website that has truly captured your style and understands your web marketing goals and direction.

A good web designer will always have your best interests and your web success as their own goal too. A good designer does extensive research regarding your focus market and that of your competitors. Communication is key, as with any other relationship. Web site designers should have the latest techniques,(CSS design and proper coding) adhere to web standards, and continually study all realms of their business.

What should I expect?

The process should begin with an in depth discussion of your goals, your vision and what you want your website to accomplish. Your style and image, examples of web site you like and dislike and your budget. An agreement of the time frame involved and an understanding of what you need to provide your designer in a timely fashion. Your designer should then provide you with an initial mock up web design and lay-out. This is the time for initial approvals, revisions, new directions.

After your design approval is made, your web designer should work diligently and creatively to execute your website, keeping you informed and seeking your input. When you absolutely love it, and only then, your web designer will make sure your site is optimized for the search engines, launch your site and then submit your website to the search engines. You should now have a great working relationship with your web designer and should feel comfortable and still connected after your site is up and running.

I have a great web site, now what?

Your web site looks great; it is a real beauty, fast, functional, and informative. But how will anyone find it? As with any business platform, advertising and marketing are as important as the product itself. Most people will type in specific words and phrases to find what they want, and then usually only look at the first few pages of those results. Having your web site place on those first few pages is crucial to your web site ever being seen. Web marketing is extremely competitive, and needs a thorough and competent plan to achieve results. A well executed SEO and SEM plan will include:

• Understanding your market focus
• Researching your target market
• Research your competition
• Analyze the data
• Reach qualified traffic
• Proper CSS coding & structure
• Original & relevant content
• Fresh content, thru blogs & RSS feeds
• Site map
• Organic search engine submissions
• Directory submissions